During a recent art event in Oakland California, passersby got more than they bargained for. When viewing a mural through an app on their smartphone, the dinosaur came to life and ran away. The project was part of a demo by Artivive, a company that offers an augmented reality app for artists to give their traditional artwork a digital life. We have artists all over the world in more than 92 countries which has been awesome and their reaction is actually mind blowing.
Because we are the first platform for augmented reality in which they can easily create content. Artists use Artivive bridge. They firm software to upload an image of their artwork. They can then add simple digital layers of various levels of transparency or opt for a more sophisticated version that guides them through more advanced animation. Once the art has the new digital layer, anyone with a smartphone or a tablet can view the artwork in augmented reality via the app. Artivive is not just for modern artwork. The company has worked with museums to add digital ears to several classical pieces. They sell much more tickets to Artivive and because you know, people have this new experience, and they also know reached a new target audience which is Millennials and people who already have their smartphone in their hands.
But what about copyright issues? And will classical painters approve of these new augmented reality digital layers on their work? The copyright issues are still to be found out, because the question is who owns the digital layer in the digital space over that painting. While the great masters cannot weigh in. There is no doubt that augmented reality is changing the way people experience art today.